Our Corporate Social Responsibility is to make available 100% natural and easily recyclable Yoga mats and props to the Yoga community and to encourage and support more Yogis to make the switch to sustainability. One of our main campaigns is ‘save our oceans’
Did you know? Over 500 million plastic straws are used each day in the United States alone. A recent study has estimated as many as 8.3 billion plastic straws pollute the world’s beaches. It is projected that by 2050, 99% of all seabird species will have ingested plastic. Mortality rate can be “up to” 50%. And, already, research has shown plastic in sea salt, tap water, and shellfish.
As an initiative to encourage people to stop using plastic straws, we are giving ‘one bamboo straw’ free with every JURU cork Yoga mat. With your support, we plan to include more sustainable giveaways with our 100% eco-friendly Yoga mats. These small plastic products such as straws, toothbrushes, etc., have become a part of our day to day life and our planet Earth is drowning in plastic pollution. Together, we can act before it is too late and protect our planet Earth and other species.
Conscious living means constantly reflecting upon your thoughts, actions, decisions and reactions, and making deliberate changes and choices to stay true to your values and beliefs. Yoga is a tool to establish and deepen this relationship with your True Self. Thus there isn’t much difference between conscious living and Yogic lifestyle.
With regular Yoga practice, you continue to purify your body and mind and begin to reflect deeply on your actions and the consequences of your actions and become aware of anything that creates an imbalance in you and your environment and embrace a lifestyle that seems true to your real nature, which is love, happiness and compassion.
The first two limbs, Yama, which are things to avoid (restraints) and Niyama, which are things to do (observances) together form the moral code of conduct. Even if you begin your practice without taking these into consideration, self-reflection soon becomes a habit and will inspire you to become a better version of yourself.
The five Yamas remind us about our actions and their effect on other people and the world at large. They include Ahimsa (nonviolence), Satya (truthfulness), Asteya (non-stealing), Brahmacharya (non-excess), Aparigraha (non-possessiveness).
The five Niyamas, remind us about our personal practices and their effect on our inner world. They include Saucha (purity), Santosha (contentment), Tapas (self-discipline), Svadhyaya (self-study), Ishvara Pranidhana (surrender ).
Does regular practice inspire you to incorporate the above ethical codes in your day to day life? The answer is a big YES!
A Yogi is conscious of his/her actions and its consequences on the world. A Yogi is thus naturally inclined to act and talk in a manner that is most beneficial to him/herself and also to Mother Earth and all its beings.